A trend that is intensifying in the global market

[bitheerani319]

Another major custom content project involving Trip will be the launch of Four Seasons, a private residential complex in Brazil. The business is managed by Iron House Real Estate.

Although this type of association is nothing new, the trend has never been so popular in the market, especially abroad, and has been having repercussions on the national scene since mid-2016.

This movement would have intensified with portugal mobile database local operation of the Vice agency, which has been working intensively on branding content since it acquired and unified the Carrot Creative and Pulse agencies under the name Virtue Worldwide, in February 2017.

These cases reflect how customized content has become a global trend with a major impact on the market. Today, the practice influences different segments, audiences and business formats.