9 questions to help you define what should be in your marketing plan

[bitheerani319]

The components presented above are essential for gathering good insights and making assertive decisions.

With your budget, goals and indicators in hand, we suggest you ask these nine questions to define which actions are truly relevant for your business.

1. Does this action relate to the company's macro objective?
Let's illustrate this first question with the austria mobile database example: if your company's goal is to convert X percent of blog visitors into leads, your team's strengths need to be focused on attracting qualified leads.

This is because it is not enough to invest in the volume of visitors with content that does not speak to the persona, consequently not generating a satisfactory number of conversions. Did you see how critical analysis empowers your decisions in marketing planning?

2. How does this action help me achieve my macro goals?
This question serves as a reflective tool for you to develop strategies for your actions, in addition to leaving only the most significant in your marketing plan.

But most importantly, it allows for a mature justification to defend the inclusion or withdrawal of a given action.

Returning to the previous example, if your company wants to have X percent of conversions through its blog, it can connect the action of publishing more often on social media to publicize the texts and consequently increase the reach of the blog.