Benefits of Marketing Automation

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You may agree that marketing automation is an important trend. But is it the right tool for your business? Below, we have listed some reasons to invest in this area in your company. Let's take a look at them.

Save time: With automation tools , you can schedule multiple targeted campaigns ( since each social network requires a estonia mobile database posting frequency) and monitor the engagement that results from each campaign, whether through likes, comments, shares, clicks, or interactions between users across multiple platforms. This frees up your marketers to work on other tasks.

Efficiency: Automated processes work like a production line , which makes it easier to monitor the customer journey. For example, you can use a lead scoring system, which is nothing more than assigning points for certain characteristics or actions performed by your contact base. For example:

open an email: 3 points
visit landing page: 15 points
international company: 100 points
manager or director position: 150 points
The score is proportional to your interest in qualifying that lead, since this profile has a greater chance of closing the deal. This can reduce the time and effort required for a task like this, reducing your costs.

CRM Integration: With digital tools, you can pass qualified leads to the sales department and keep your customers within a healthy funnel, as well as the entire history of interactions made by these contacts , even after unsuccessful attempts. This also helps to integrate the Marketing and Sales teams.

Data collection: Even when there is no conversion into sales, each automatic interaction generates more relevant information about your consumer for your company, which is essential for creating or reformulating new strategies, as you will be able to measure what is working and what is not.