So, don't be shy: use the natural flow

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And while it may seem unlikely that customers would elect to share their personal information with your brand – particularly in the age of ad-blockers and spam filters – the truth is, most consumers want brands to collect and use this information to create a personalized shopping experience. A recent Zendesk study, for example, found that 59% of surveyed consumers want businesses to use their personal data to personalize their experiences. 4


From there, you have almost unlimited possibilities. Can you send your customers a coupon honduras mobile database link or other promotional item on their birthday? Employ targeted messaging when a certain high-demand product is back in stock? Enroll shoppers in a loyalty program? Provide product recommendations? If your messages provide tangible value and benefit to your customer, they'll almost always be glad to hear from you.


Of your conversations with customers to ask them if they're willing to share their personal data to provide a better shopping experience. Just make sure to illustrate the value your request will provide to the customer, and highlight the steps your team takes to protect their personal and other sensitive information.


Combined with the astonishing open rate of marketing text messages 5 – 98%! – you can be confident you're providing a personalized experience your customers will actually read.