By regularly drawing on social media intelligence, those in the C-suite are empowered to:
Insights from social go far beyond likes, comments and engagements. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them.
For example, you can get ahead of negative sentiment indonesia mobile database before it snowballs into something more serious like decreasing stock value or plummeting sales. You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings.
A screenshot of the #GrimaceShakeTrend on TikTok. The hashtag has 10.4 million views at the time of writing.
Identify opportunities for growth
Voice of the customer insights from social equip companies with the feedback needed to grow in the right direction—from developing new products to charting expansions to building brand partnerships. With social insights, you can discover consumer pain points, where your target audience is located, how they use social and other brands they love. These learnings help your team create more effective campaigns, focus product development efforts and drive sales.
Take Airbnb. The homestay experience brand forged a partnership with Barbie™ the Movie via their Barbie DreamHouse, which generated mega buzz on social media and helped bolster their profitable brand awareness strategy.