Do you know the tools? Then it's time to use them

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One of the biggest challenges in digital marketing management is not learning how to use the tools above, but gaining full mastery over them — which leads to effective results, in fact.

What we see most often is managers racking their brains to understand how Facebook boosted posts are getting a lot of attention from users who aren't part of their audience. Or how doubling the budget for programmatic media didn't change the number of leads at all.

The answer lies in strategic planning. In this malaysia mobile database from Smart Insights , you will find ten reasons to adopt a strategy. After all, digital marketing is full of possibilities, new alternatives, and there is an immediate demand for results. There are a lot of people working, but few truly mastering the tools.

Learning the ropes
As a manager, if you identify this dispersion, do not hesitate and redesign the strategy. Creating a SWOT matrix can be a great starting point. And pay attention to the strengths and opportunities: this is where you will work on your planning.

Once the scenario has been outlined, it is time to give the planning a main objective. To do this, ask yourself: as a manager, what do you really want with the digital marketing actions you offer your clients? To increase the number of their leads? To expand their customer base? To increase conversion? The clearer and more quantifiable in numbers, the better. List and order the priorities for each client — and always try to align the activities with them, to speed up approval and avoid redoing.

Ready? So, we’ve come to the core strategy of planning. The backbone of your digital marketing management. It’s time to think about what sets your clients’ brands and products apart, and to get to know the audience they want to sell them to more closely. To learn more about the process, read our article on marketing plans .