Common types of marketing funnels

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There are several typical types of marketing funnels, each with its own characteristics and uses. In addition to the most basic "purchase funnel," we will explain the "influence funnel" and "double funnel" here.

Purchase Funnel
A purchase funnel is a model that shows the stages of the process a customer goes through when purchasing a product or service. This funnel generally consists of the following main phases: awareness, interest, comparison, and purchase. Each stage of the purchase funnel requires an appropriate marketing strategy.

In the subsequent interest phase, you provide customers with specific ukraine mobile database information to stimulate their desire to purchase.
In the comparison consideration phase, strategies that emphasize differentiating factors are effective in encouraging customers to compare your company's products and services with those of your competitors.
And in the final purchase phase, promotions and limited offers are effective in encouraging customers to purchase.

The purchase funnel is a basic tool for systematically understanding the customer purchasing process and is an essential model for planning marketing strategies and measuring effectiveness.