Reviews and testimonial mentions

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These are instances where your brand, products and services are discussed on review platforms like Yelp, Google Reviews or TripAdvisor. For example, if a customer writes a review on OpenTable about their experience with your restaurant, that’s a brand mention on a review site.

A G2 review praising Sprout Social.

Forum and community mentions
These occur when your brand, products or services are mentioned or discussed in online forums or communities used for open discussions and can include sites like Discord, Reddit, Quora and specialized forums (e.g., tech forums, gaming communities). If someone posts a question about your software on a tech forum and other users respond with their experiences, those russia mobile database are considered brand mentions.

Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived.

Why brand mentions are important
Recognizing the importance of brand mentions is key for businesses looking to improve their online visibility and customer relationships. Brand mentions help fuel online reputation monitoring. These unsolicited references can help you gauge brand awareness and customer sentiment, giving you the information you need to make informed decisions and adjust your strategies based on data.