How to measure Reels performance

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Within Sprout, boosting Reels on Instagram or Facebook is easy and shows up in several areas within the platform as an option. You can boost any post you publish within Sprout with the “boost post” option in the publishing workflow. You can also find options to boost in the content calendar and in reports. If you see a post is performing well, you can boost it with just a few clicks.


Once you’ve done the hard work of creating, editing and sharing a Reel, you’ll likely qatar mobile database be eager to see how it performed. And knowing how to analyze Instagram Reels analytics to grow is invaluable. To start, track metrics like comments, shares, likes and engagement rate. For Reels specifically, you can add views as an additional video-specific metric.

Instagram insights and Facebook analytics enable you to monitor how your Reels are doing within native dashboards. You can see insights for individual posts and view them alongside all of your Instagram or Facebook content.

With Sprout’s analytics dashboard, you can track all of these metrics from Instagram and Facebook in one location. Reporting in Sprout streamlines data from all of your other social networks to give you a look at the bigger picture. This can help you understand how your Reels are received on Instagram and Facebook and uncover nuances between the two audiences and channels.