Facebook Page & Post metrics

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Facebook metrics can be found in several ways. For the native route, Facebook offers Insights, found in Meta Business Suite, which provides filterable metrics across multiple Pages. Sprout Social also offers reports that you can easily review alongside your other network profiles.

Don’t have a Sprout Social account? No problem! Start your free 30-day trial — all you need is your business email. Once you connect your Facebook account, you can dive into your personalized data and pinpoint the metrics that matter most to your business goals.


This section covers the social media metrics that are most commonly associated with how your posts or Page perform.

1. Engagement
Engagement is the catchall term for interactions a user has with a Page’s post philippines mobile database and profile. Facebook engagement metrics can include but aren’t limited to reactions, link clicks, shares, comments, clicks to the profile and more.

Why you should track Facebook engagement metrics:

Tells you how your post resonates with your audience.
The more a post is interacted with, the more likely it is to show up in your fans’ Newsfeed.
Looking at overall engagement and the breakdowns per type of engagement tells you how people are reacting to your posts.
Where to find it: Within Meta Business Suite, go to Insights > Content > Overview.

In Sprout, engagement analytics are part of the Facebook Pages Report. Facebook engagement metrics broken down for you to easily review. You can also access the Post Performance Report, which details all the engagements that happened with every post.