Why Website Creation is Essential for Businesses in 2024

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No matter the size of your business, hiring a company to create a website will be vital in 2024.

Ultimately, this is your opportunity to reach more potential customers around the world, giving you a wider reach than ever before.

Additionally, you can easily interact with your current customers and introduce new products, services or news about your company.

The new edition of the “Status of B2B Marketing” survey conducted by Intelligenzia, and published this week, indicates that companies in the B2B segment will have more funds to invest in Marketing in 2024 – at least 61.5% stated that investments will be greater next year – of this number, at least 14% will have an investment greater than 25% in the budget.

Even with the increase in budget, 55.7% said they were unsure about meeting their marketing goals this year. Regarding the allocation of marketing budget this year, companies maintained their focus on lead generation (66%).

In second place were branding actions (64.9%) and, in third, demand generation (40.3%).

Only 13% of respondents invested in ABM (Account Based Marketing) actions.

Top 5 Website Statistics in 2024
Maybe you haven’t had the time to focus on a company Hong Kong telegram data website yet, or maybe you don’t think you need one. Do you think it might be too time-consuming and expensive?

It is certainly true that if you decide to have a corporate website, you will need to work hard to make it stand out from the crowd.

However, most of the work goes into the initial construction of the website, and you can hire a professional team of experts to do this for you.

By choosing this route, you will still be involved and in control of how you want the website to look overall and how it reflects your business brand.

Here are 5 website statistics that may convince you that your business needs a website, especially a mobile-responsive website.

In 1995, less than 1% of the world's population had an internet connection. In January 2021, this represented 59.5% of the population.
Google.com is the most popular website on the internet. It averages 40,000 searches per second.
In 2019, online sales are higher than sales in traditional retail.
The total number of websites on the Internet as of January 2021 was 1.83 billion.
More people access the internet on a mobile device than on a desktop computer. In 2020, mobile internet usage was 53.3%
Website Creation: Everything You Need to Know
website creation
If you don't know where to start with a business website, there are a few things you need to get started.

First, what is your business about? Do you sell products or services? This is for informational purposes only to highlight certain aspects of your business.

This will tell you what style of website or template you need, such as an e-commerce site or a portfolio site. For example, if you sell products, you’ll want a site that showcases them with high-quality photography.

Essentially, your website is the storefront for your online store. Which means you’ll also need plenty of high-quality photography and images.

In addition to the functionality of an online shopping cart, it is easy to find and even easier to purchase your products.

Or maybe you want a portfolio website to showcase your work to people and attract new clients. So you want a professional website that showcases your work in the best possible light.

Additionally, you will need excellent content.

From helpful product descriptions to a mission or purpose statement about the business, as well as a price list, contact page or a short bio about you or the story behind the company.

To get started, these are the basics you'll need in terms of content.

Remember, your website needs to look great, but it also needs to be very easy to use.

This is where the expertise of a website UX designer, also known as a user experience designer or developer, can be extremely helpful.

Read also: Landing Page in the Digital Marketing era: trends and innovations!

Website design company or build website yourself
Of course, you can build a website yourself if you have some technical knowledge and a lot of patience.

However, did you know that nearly 40% of people will stop interacting with a website if it has an unattractive design?

Additionally, there are professional website designers who make a career out of creating beautiful websites that are also engaging and attractive.

It's one thing to have a website, it's another to get people to visit it, interact with it and even buy products or services from it.

Therefore, hiring a professional specialist company makes a lot of sense.

For example, websites are subject to extreme and hasty judgments. We've all done it at some point.

Did you know that it takes less than a second for internet users to form an opinion about your website that determines whether or not they like it and then stay on it?

So if the user decides they like your site, what’s next? Is it easy to guide them to the shopping cart, for example, or to your contact page or number?

If a website is difficult to use, people will leave it extremely quickly. They will give up and use an easier website.

So if you want your website to work for you, it’s worth hiring a professional designer or company to help you.

Additionally, if you decide to build your own website, here are just some of the elements it should contain.

A good structure
Landing pages that generate sales and traffic
Excellent photography
Easy navigation
Legal compliance
SEO
Regular, useful and up-to-date content
Calls to Action
Frequently Asked Questions
Links to your social media sites
Hosting website
Mobile optimization
So, if you know enough about these elements, you can try using a platform like WordPress, Squarespace, or Wix and start building your business website.

However, if you want a truly useful, engaging, and well-designed website with all the elements to attract potential customers, then a professional website company will be the best option.

Can a website be bad for business?
website creation
In short, yes, it can. A website can be bad for business if it is bad.

This is the storefront for your online store, so if you're proud of your business in the real world, you want to be proud of it online too.

A poorly designed website with low-quality photos that take a long time to load will not reflect well on your business.

People who find your business online, or even current customers, may think it looks unprofessional and stay away. This is the last thing you want.

Plus, if a customer finds your site, likes the look of it, but can’t find a way to pay or exactly what they’re looking for, they’ll leave. And you’ll lose a sale.

Therefore, the user experience of your website is as important as its design.

So spending some of your budget on a great website designer will solve these problems immediately and give you a website to be proud of.

Top 7 Benefits of a Great Business Website
The benefits of a good business website far outweigh any negatives. There are many reasons to have a website, here are the top 7.

1. Customers can view your products at any time
A traditional store only opens when you have employees.

However, online, people can view your products 24/7. Which means you can make a sale at any time, without having to do it yourself.

These sales can build and grow your business. Plus, the costs of running a website are significantly lower than running a store or shop.

2. You can attract new potential customers
Traditional customers may find your business through footfall, advertising, or word of mouth.

A website can attract new customers who may never have heard of your business before.

A professional, engaging website attracts new leads, people who are genuinely interested in your business.

So, there is a higher chance that new leads will convert into new customers or clients.

3. It can help build your brand
A website allows customers to see what you do. They can learn more about your products and services, perhaps get a behind-the-scenes look, or discover your goals and values.

All without visiting it in person. This way you can build your brand and more people will notice your company and the quality of the products offered.

4. Reach a global audience
Obviously, your website can reach people that you wouldn’t normally be able to reach if you just had a traditional business or store. And not just in your own country, but globally.

A website helps you build a community of like-minded people interested in your business. This community can come from anywhere in the world.

5. You are in control
With a website, you are in control of it. Even when using a company or website designer, you are using their expertise, but you have control over your business.

Considering there is always a risk on social media platforms that updates, comments or reviews could affect your business.

No one else can change or alter your company website unless you give them permission to do so, such as the website agency.

Therefore, you can control how your website represents your business.

Read also: Understand the importance of brand identity for the success of your company

6. Cost
Outsourcing your website to a professional team is a very easy and cost-effective process compared to other forms of advertising.

You can make last-minute changes to a website and regularly adapt it to your needs, as opposed to traditional forms of advertising.

Furthermore, there are no production and material, paper or delivery costs.

After the initial outlay of paying for a website designer and ongoing support, there is only annual hosting to pay for unless you also pay for online advertising.

7. Credibility
website creation
In an online world, first impressions count and a good website will increase your credibility. A stunning website is a great introduction to your business.

Especially for new visitors who have never heard of your company before. In addition, it can also build credibility with current customers, who will then recommend you to others.

Essentially, a website is a showcase of your expertise, so it needs to be impressive.

How to Choose a Website Design Agency
Since your website can play a vital role in your business, choosing a web design agency is an important decision for you.

First of all, you need to be comfortable with who you’re working with. So it’s worth talking to a few agencies and designers to see who you like.

After all, you are outsourcing the work to them and you need to know that your company website is in good hands.

Can you imagine yourself working with them and building a good relationship? This will make building your website go much more smoothly.

Second, take a look at your previous work. There should be some examples you can look at.

This will give you an idea of ​​the standard of their work and whether or not you like it.

An important tip is to check the website itself. Is it of a high standard? Is it easy to use?

Thirdly, it’s not just the website design that’s important.

What features can the agency offer? For example, how will clients contact you? Is there a client login? Is there potential for a live chat area?

Also ask questions before the agency launches your website to make sure you are completely satisfied.

For example, how long will it take to build the site? How much support is there after launch? What happens if something goes wrong?

Finally, you may have a niche business or product. Are you happy that the designer or agency understands your business and how to attract customers?

You will get all the answers to these questions by talking to the agency in detail and then getting a quote to compare.

How Atlantic Digital builds websites
Developing, designing and building company websites is just one of the services offered by Atlantic Digital.

Our web development process begins with an initial fact-finding call to fully understand what you want to achieve before design begins.

The team will spend time getting to know your business and your goals.

You'll talk about what you want to achieve, your aspirations, and even touch on what colors, fonts, and branding you want for your website.

Next comes the design phase. With all the knowledge from your chat, designers and content team members are instructed to get started.

They will simulate each page of your website, including how it looks and functions.

This gives you the opportunity to see the progress of your site and highlight any small changes you want to make before launch.

The content team will then put together the content for each page; making sure it is optimized for search engines so that your business website is easy to find and traffic flows to it from a search.

Throughout the build, you'll receive regular updates to give your feedback along the way. And to make sure you're happy with it.

Once you’ve entered the design phase, the web development team comes into play. They build the coding to ensure that the exact specifications you want work well on every page. This is a very important step, as coding is essential to ensuring that your website functions properly.

And finally, it's launch day. Your website is ready to go live.

Conclusion
Regardless of what industry you operate in, a company website can have a huge impact on the success of your business.

You can reach more potential customers than any business that is not online.

Additionally, a large percentage of customers will visit a website before deciding to make a purchase. This increases your chances of sales and growth for your business.

Why wouldn't you want a company website?

Some business owners may be concerned that they don’t have enough technical knowledge or understanding of the online world. Or perhaps they have concerns about pricing.

However, by using a professional website design agency, you can get off to a great start. The agency will go through everything with you and explain how your website works and how to keep it relevant and engaging.

After the initial build, in basic terms, there is relatively little you need to do to see your website boost your business. By using an agency like Atlantic Digital to build your website, you will see rapid results and exciting growth in sales.

Of course, to keep your site useful and relevant, you will need new content and ideas from time to time.

Your website should be part of your overall marketing strategy, so it becomes an important element of your business that you keep track of.

Remember that a website that is not updated will drop in search engine rankings and you will start to lose traffic and sales.