Consider follower count—but not too much

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On a related note, the influencer’s engagement may depend on how many followers they have. In some cases, the more followers an influencer has may mean they have more engagement as well—but that’s not always the case.

Often, micro and nano-influencers have high levels of engagement because they have a highly targeted, engaged follower base. So, while follower count is important, it’s not as important as the level of engagement or authenticity.

List of the four types of social media influencers including mega, macro, micro and nano influencers
Authenticity in influencer marketing isn’t impacted by follower count. While norway mobile database it can be beneficial for your brand to work with mega influencers, the ROI only pans out if those influencers align with your brand and have loyal followings

If you want to connect with your target audience through strategic partnerships, check out this worksheet to help you create a social strategy that blends data and values.

Review past partnerships
Do your due diligence by looking at the influencer’s history of collaboration to gauge their authenticity and alignment with your brand. How many brands have they worked with before? What kinds of brands do they typically work with? How do those brands compare to your brand? The answers to these questions can help you evaluate if the influencer is right for your needs.