Marketing Trends 2023

[fatimahislam]

Digital Doughnut has stated that more than 16 billion dollars will be spent on Influencer Marketing by 2023, so it is certainly one of the trends that should not be underestimated… On the contrary!
On the one hand, there are always more brands that promote their products through influencer profiles, on the other hand, there are many who question allocating a budget to this type of marketing. A survey by Business Insider has revealed that influencer marketing will grow to 16.4 billion euros by 2023.
We are sure of one thing: influencer agencies are here to stay. If you know someone who has always wanted to be an influencer… This is their moment!

Native advertising
Goodbye to intrusive ads: In Spain, 38% of users use some tool to block ads. If we count all the Internet users in the world, this figure rises to 47% (according to Digital Information World data from 2019) and by 2023 this figure is expected to increase.
Fundamentally, native ads will be perfectly integrated into the content: they will look and feel like part of it.

Podcast
We can say that this trend was “coming”, because podcasts Spain telegram data are constantly growing. They are perfect for specific niches and do not require a large investment in production. Podcast marketing continues to grow because it is very easily accessible to the user, who can listen to podcasts while doing other things, a very big competitive advantage compared to other channels that require much more concentration and attention.

Metaverse
2023 will surely be the year in which digital marketing professionals will have to understand the metaverse and all its potential: The metaverse is surely here to stay, so this is why it is so important to understand how marketing can be done in the metaverse, taking advantage of what has already been done and, why not, discovering new modalities.

Online & offline events
As we focus on digital marketing, we must always remember that the digital world exists, because there is a real world. For this reason, organizing events and/or experiences is essential to stand out among so much competition.

Augmented Reality
We have just started to add digital elements to the real world: it will be a key tool in 2023 and beyond, not only with social media filters, but with an ever greater mix and interaction of real and digital elements.

Artificial intelligence
Blueshift has published a study according to which 28% of marketers use AI to recommend products and 26% use it to optimize their campaigns. In fact, AI can help personalize customer experiences, making marketing more efficient and effective. Apart from this, AI is also used to analyze data to determine which marketing campaigns are most successful. This will allow not only to optimize future campaigns but also to improve the customer experience.

Hybrid Chatbots
Humans and bots will continue to work together to keep response times low, without having to compromise on personalization or accuracy. Chatbots can indeed suggest actions, but humans can override them and donate better or more personalized ones.

Gaming & Streaming
We know that there is a lot of talk about gamers and streamers, but it is not for nothing: in the United States, for example, 67% of adults over 18 years of age play video games and those under 18 years of age reach more than 75%. The growth of these two sectors in the next 5 years is going to be exponential: Better not be caught off guard!



These are just some trend forecasts: many may be relevant in 2023, but others will have to adapt, no matter what, to the new social and economic situation and to everything that will happen in the coming months.