2 The economic crisis of the media is deepening

[Shishirgano9]

To reach young people, who are less sensitive to mainstream media sites and more dependent on networks, publishers should continue to improve their visibility on these platforms.

Local media, appreciated by the public, are nevertheless the most affected

While news consumption has increased sharply, the norway cell phone number list same cannot be said for news media revenues, which are heavily dependent on advertising and event revenues. On the horizon. the acceleration of cost reduction, media concentration and changing business models.

The crisis poses a particular threat to local media, which have proven themselves more useful than ever during the pandemic. However, the public values ​​local newspapers – even before the crisis, 47% of respondents across countries said they were very interested in local media.



Source. Reuters Institute

Support from governments and companies like Facebook and Google alone will not be enough to save local media. Media, and especially local media, urgently need to address the challenge of finding new viable business models, attracting the next generation and achieving digital transformation.

Opportunities are emerging in reader revenue

In the face of the crisis, online payment models, whether subscription, membership, donations or micropayments, will continue to develop. Some countries have seen a significant increase in payment for online information, for example 20% (+4) in the United States and 42% (+8) in Norway.