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Btob marketing! An explanation of the service strategies that marketers should keep in mind " . On the youtube channel " btob marketing research institute " operated by shako co., ltd. . You can download the document here .Table of contentswhat is a service strategy in bb . Marketing?How to think about service strategy①: value propositionservice strategy thinking method ②: category entry pointservice . Strategy thinking method : lanchester strategysummarywhat is a service strategy in bb marketing?Bb marketing can . Be broadly divided into service strategies and marketing strategies.

Marketing strategies are difficult to differentiate . Because of the established methodology, whereas service strategies are an important element in securing a . Competitive advantage by increasing the value of the product itself.No matter how well you refine . Your marketing strategy, if your service does not have value, you will not be successful. . Building a service strategy and maximizing the value of your service will lead to success . In bb marketing.How to think about service strategy①: value propositiona value proposition is the value .

That your company provides that customers want and that your competitors cannot provide. By maximizing . The area of ​​this value, you can build a competitive advantage.Value proposition concept diagramin order . To expand this area, it is important to clarify in which category you will compete.Service . Strategy thinking method ②: category entry pointthe category entry point is a framework for determining . Which category to compete in when entering the market late. There are many existing players . In the market, but by choosing the right category, you can avoid competition and maximize .