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Fast Onboarding
It takes an average of 80 days for ative. Then, of course, you need to onboard them and allow them to build a fully-operational team–a task that could take anywhere from 4-6 months.

An integrated agency, on the other hand, will spend roughly 1-3 months in the discovery phase. And they are usually able to execute specific tactics even faster. If you expect tangible results within the next quarter to 12 months, an agency that serves as your fractional marketing department will know how to spin up tactics multitudes faster than trying to hire a team from scratch.

Unique Access to Specialized Talent
It’s very common for B2B organizations to fill their small marketing teams with generalists, people who are pretty good at many things.

Agencies, in contrast, hire specialists who are world-class within a finite skillset how to save russian number for whatsapp That’s because the agency model doesn’t require expansive ground cover. Our copywriters don’t need to also know how to build Zapier automation.

Scale allows us to specialize. That means we attract and develop talent far more effectively than an internal organization. Your partnership allows you to tap that talent rather than hoping a single employee can accomplish dozens of diverse skills.

Lower Cost
Marketing agencies are masters at efficiency. They have to be, otherwise they’d never turn a profit. At Altitude, that means our average client relationship costs roughly the same as two full-time employees. But we return the capabilities of a world-class 7-9 member team.

There is nothing “fractional” about your investment. A good agency presents clients with an incredibly compelling math equation. We make 1+ 1 really equal 7.

An Easy Out
Relationships don’t always work. Priorities shift, budgets change, and mergers happen. Fractional marketing allows for the flexibility to expand, contract, or even terminate dedicated hours on a monthly or quarterly basis. That’s a far more fluid model than a full-time marketing department affords.