First impressions don't always tell the whole story. Sometimes a rough stone suddenly turns out to be a diamond. Werkspot.nl is a surprise. At first glance, the site is not a community. There is no close-knit community, no knowledge transfer and the interaction is limited to assignments. Nevertheless, the site has been nominated for the Dutch Interactive Awards this year . How is that possible? To find out, we have highlighted the business community in this article based on an
To the consumer, the site is a marketplace for posting jobs. Behind the scenes, however, is a smart system for professionals. A generic platform where craftsmen – yes, still mainly men – can not only respond to assignments, but also get in touch with each other. Joost Gielen, one of the founders of Werkspot.nl, indicates that behind the scenes there is a valuable knowledge center for professionals. “We have built a social network 'Werkspot Connect' for the craftsmen. Here they have contact with each other to share knowledge and experiences, but here they also find suitable subcontractors, among other things. Specializations that they do not have in-house, but that they do need for a specific job.”
Co-creation
The network of professionals is also a source of ideas and insights for the site to optimize panama phone number list the site and the service. In the 'Werkspot Beta Club', the professionals discuss new features among themselves, and this closed club also thinks along about things that Werkspot.nl itself is working on. "We always follow the discussions. This sometimes gives us very surprising insights. In addition, we regularly present ideas to this group. In this way, we can improve our service based on the actual need," says Gielen.