Online retailers have been struggling with the dilemma of how to deal with user accounts for some time now. A retailer would prefer a visitor to identify themselves immediately and give away all their details. Unfortunately, in reality, things often go differently: users give away as little as possible and do so as late as possible. But what options are there exactly? And which one suits you best?
In some cases it is necessary to place a part of the site or service behind a login. Think of bank account details, personal data at online retailers or professional content that is legally required to be placed behind a login.
But the question remains: when do you ask the visitor to log in? And most importantly: in what way can the user log in?
To answer the above questions, let's look at the different options:
The 'hard' login of username/email address and password
Log in with Open ID
Single sign-on
Hard login
'Hard' login is the traditional form of logging in. The user only gets to the closed part of the site if he pakistan phone number list enters his login name and password combination correctly. However, logging in by means of a login name and password is already quite outdated and has a number of disadvantages:
Users often forget their login name. That is why most sites or services have switched to the combination of email address and password. This means that the user has to remember one less login name - assuming that the email address is remembered.
The password is often forgotten. Especially if the service sets requirements for passwords, such as the mandatory inclusion of capital letters or numbers in the password. The next time the user visits the site, he no longer knows what little twist he gave to his well-known password. This is especially true for services that are not visited very frequently.
However, there are certain services where logging in with a username and password is a suitable method:
Services that are used very frequently, such as email programs.
Environments with private and/or financial data (such as banks or accounts).
Sign in to email providers with username or email address
You see that e-mail providers also use username and password. This gives the user a safe feeling: private messages are safely behind a login. Of course, the user can make this directly accessible on his own computer by staying logged in. But then it is the conscious choice of the user.