Vogelaar therefore advocates an enthusiasm audit: take a closer look at how your own organization deals with fans. Where can they express their enthusiasm? And how is the enthusiasm of customers shared and spread between employees? There is often little attention for that too. After Vogelaar's presentation, Rabobank, Quinny (of the strollers) Esprit and Philips explain how they already consciously pay attention to super promoters in their organizations.
At Rabobank, there are local initiatives in Oss and Goeree Overvlakkee with super promoters, which Martin nigeria phone number list Sebregts and Riël de Groot talk about. In Goeree Overvlakkee, the bank is starting a pilot in which enthusiastic customers are given a say in the local distribution of sponsorship money. They also regularly organize sessions with enthusiastic customers to better understand what drives customers. At Rabo, it does not stop at nice plans and results are evaluated and measured. De Groot shows that at his bank, there seems to be a measurable connection between the enthusiasm of its own employees and the customers that the employee serves.
Fortunately, the enthusiasm of the employees about their own organization appears to be very high, commercially an important starting point for enthusiastic customers. De Groot's experience is that people do not have to be heavily convinced to become enthusiastic. Much more often, enthusiasm is already naturally present and it is more a matter of stimulating what was always there.