Specifically for a webshop, the product page is of great importance in the game of winning the customer's favour. This is where everything comes together: product, price, delivery time and promotion. As a marketer, you have to pull out all the stops here. See the product page as the fitting room in the offline store. The consumer goes there to take a good look at one or more items, try them on and assess them. Visitors to the product page do nothing else. And they can do this faster if you offer the content in a visual way. First of all, the product photo ('hero shot') is important. This should preferably be as large as possible and of the right quality. In addition, there has been hope for video for several years. In 2011, we expect to see an acceleration in its use. Finally. Because product video offers the user advantages: it does not cost any energy, it offers a moment of relaxation. People hardly or never read from a screen. It simply costs too much energy. That is why video offers so macedonia phone number list many opportunities in selling products online.
Video has been used in webshop land for a while now. But the trend is that video will become the primary means of communication in the interaction with the customer and not just a small part of the product page. Several studies show that good use of video has an effect on conversion . But video can do more. A clear video can also influence the return percentages and the number of service calls.
Forrester Research conducted research into online video for web shops almost 2 years ago (July 2009). In the report, the research agency is strongly against separate TV channels and isolated video sections for web shops. And there is still something to be said for that. It is a waste to send your visitor to a separate environment, far away from the product content and a conversion possibility. Video, like product photography, should always be offered in the context of the product. Because then it can help convince the customer to purchase the product. Incidentally, in my opinion, it can do no harm to develop separate video sections, as long as these videos are embedded on the product pages.
eBags pioneer in product video
The absolute best practice in using product video is (besides Asos.com) eBags.com . The website offers a number of unique functionalities with the video: