Why have your own URL shortener?
Why choose your own URL shortener instead of a shortener like bit.ly or goo.gl?
Branding
By choosing a relevant short domain name you can further promote your brand.
Building trust in the URL
When your brand name is recognizably reflected in the domain name of your URL shortener, this can build trust, as opposed to a non-descriptive domain name such as 'bit.ly'.
You are completely free to link to any form of content (within the legal limits of course), as long as kuwait phone number list you run your own URL shortener.
More control over traffic measurement
You have full access to the URL shortener statistics, provided you run your own URL shortener
More control over the redirect
This makes it possible to automatically add Google Analytics tagging, among other things. For example, automatically adding a Twitter campaign tag for links shared on Twitter.
You are in control of the continuity yourself (which can also be a major disadvantage).
You are responsible for keeping the URL shortener operational. This is quite a responsibility, but you do have control over it.
What should you pay attention to?