magic wand of marketing

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Author: Godfrey Harris , president of the Harris\Ragan Management Group, a consulting firm. His clients include the U.S. Department of Commerce, the London Chamber of Commerce and the government of Panama. This article is published in an abridged translation from English.



Word-of-mouth advertising involves direct communication about a service, product, business, or event from one individual who has had some slovenia whatsapp data with the subject of the communication to another with whom he is in some way acquainted or has common interests.

Perhaps the most striking example of the word-of-mouth effect is the speed with which <information> about a religious vision is spread among the masses each time. For example, a report of an apparition of the Virgin Mary is passed on from one person to another. He, in turn, passes it on to his acquaintances, and soon a huge number of people learn about the phenomenon. From that moment on, the event attracts the attention of the press and television, which are called upon to record the phenomenon, as well as to assess its impact on people, and thereby spread the fame of the event to an even greater number of people.

Despite its <telling> name, word of mouth advertising also uses other means to convey certain messages about services, products, businesses and events:

Body language - gestures, movements, even dress - are now recognized as important means of conveying a message about one individual's attitude toward a particular service, product, business or event.
Internet - email, chat rooms, news services and interactive websites are becoming efficient, inexpensive and incredibly fast ways to <talk> to others about products and services. However, the Internet is still a complex medium for word of mouth advertising. Human speech is influenced and enriched by facial expressions, gestures and movements. We learn most of the information from what we see, not from what we hear. This is impossible on the Internet, although a person can show that he is joking or shocked by using standard symbols - emoticons.