The audience of any site is not an impersonal crowd, it is clearly structured according to a number of transparent criteria. Dividing the audience into clearly defined groups (different in their behavior on the site) facilitates its further qualitative and quantitative analysis. In particular, studying each selected group is much simpler.
To determine the structure of the audience of a site, it is convenient to use a multidimensional cellular model of data presentation. In this case, each selected audience group is described by a set of all specified parameters, and the poland whatsapp data themselves have a small intersection value.
Figuratively speaking, the entire audience of the site is divided into a set of multidimensional cubes.
Depending on the specifics of the site, various sets of parameters can be identified. Nevertheless, each site has a certain key number of user behavior characteristics. These include:
- frequency of site visits;
- use of the information received;
- location of Internet connection and territorial affiliation (city, country);
— user language, etc.
There are also specific parameters: for online stores, you can highlight the parameters of the user as a buyer, and for forums — the degree of participation in the discussion, etc. Let's consider these parameters in more detail.
Frequency of site visits
otherwise, this parameter can be defined as the degree of a person's involvement in the life of the site. All users are conditionally divided into three categories:
- active users (visiting the site on average at least once a week);
- hesitant users, visiting the site once a month or more often, but not belonging to the active group;
- casual - visited the site only 1-2 times.
Obviously, the first group can, if necessary, also be divided into several subgroups by the degree of this activity, for example, into superactive (visits at least 3 times a week) and moderately active (less than 3 times a week, but constantly).
Working with the audience
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