Learn about B2B influence from the experts

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TopRank Marketing has been a pioneer in the B2B marketing space, helping top brands break ground with winning campaigns and strategies. We published the first-of-its kind B2B Influencer Marketing Report in 2020, and have since released this research annually to keep a finger on the pulse of this fast-changing discipline.

We hope you enjoy our latest and greatest edition of the B2B Influencer Marketing Report. If you’d like to discuss the findings with our team and how you can develop your own data-driven, integrated, differentiated strategy, we’d love to hear from you.

If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search for “Best SaaS” will often show Reddit threads among the top non-sponsored links.

Reddit’s increasing visibility on Google’s search engine singapore telegram data results pages (SERPs) is relatively new. As of July 2024, Reddit ranked fifth among U.S. sites in terms of visibility in Google’s organic search results — up from 68th a year prior. This dramatic rise means brands that once dominated top rankings for a long time are now being displaced by Reddit threads.

Some speculate that Reddit’s recent AI licensing partnership with Google may have contributed to this surge in visibility, though Google denies any preferential treatment.

For B2B marketers, this presents an exciting opportunity. Reddit, often referred to as “the front page of the internet,” is now a direct route to Google’s first page of results, blending the mechanics of social media marketing and SEO in intriguing ways.