What is its special feature? Smart algorithms of Yandex and Google can determine the user's gender in contextual advertising based on the user's behavior. Google also has an advertising identifier associated with the client's mobile phone. It stores information about the sites and applications used to determine the demographic category.
Social networks know the user's gender and age because they specify this when registering. Therefore, it is easier for their algorithms to segment the audience.
Who is it suitable for? Targeting by gender and age is suitable for companies with clients of a certain gender and age, for example, cosmetology, fashion boutiques.
What is it for? To broadcast ads to people using certain saudi arabia telegram data devices, browsers, and operating systems. So, if a site takes a long time to load on Android, the visitor will most likely close the tab, and the company will lose a client. In addition, the business will waste its advertising budget. To prevent this from happening, it is advisable to remove the Android audience from the advertising campaign.
What makes it special? Advertising networks get information about devices through User agent data collected by each browser, and then pass it on to advertisers.
Social networks work more simply: services have information on which devices their applications are used.
Who is it for? Companies targeting a narrow audience with specific gadgets. For example, thanks to device type targeting, the Apple brand can show ads only to iOS users.