About 1.5 years ago LinkedIn made it possible to create company pages. Initially with fairly static functionalities. Since last Thursday, more is possible with a company page. Via status updates, companies can now actively keep their followers informed of news, promotional activities, vacancies and innovations.LinkedIn announced the new functionality on its company blog . At the moment, there are about 2 million companies and institutions with a company page on LinkedIn. These are often pages with fairly static content. Usually, people stick to a short description of the company and its services. There are no opportunities for interaction, which is why LinkedIn company pages generally play a relatively minor role in the social media strategy. This is in contrast to LinkedIn groups, which offer more opportunities for interactivity. Despite the lack of interaction, there are already tens of millions of people on LinkedIn who follow company pages.
From now on, companies have more possibilities to enter into dialogue. Adding status estonia phone number list updates increases the added value of a company page, because they facilitate dialogue. After all, it is now possible to actively communicate with fans, customers, employees and even competitors. A status update can be up to 500 characters long. Adding URLs and multimedia files is also possible.
Engagement and network effects
Members who follow the company in question on LinkedIn will see the status updates in the newsfeed on their LinkedIn homepage. Sharing, commenting on and liking status updates works just like status updates from people in your network. In short, finally a way to achieve real engagement with a company page. This is also LinkedIn's goal, making it easier for companies to communicate with employees, customers and prospects. Thanks to the network effect, the message also comes into view of the network of people who comment, like or share the status update. In short, the more interaction, the more reach for the message.