Pinterest Ads: Advertising on Pinterest – good to know

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The special thing about Pinterest is that users are actively looking for ideas or inspiration. This makes them receptive to advertising , which is displayed on Pinterest as a sponsored pin. Using their own search bar, they can find a wide variety of ideas and, on top of that, placed products.

Who is Pinterest's target audience?
With the simple concept of replacing a physical pinboard with a virtual counterpart, the platform has now reached the third position of the doctor database largest social networks among adults in the USA. In fact, most users are adults. Only a very small proportion are younger than 18 years old. This in turn means that many visitors are already working and have a larger budget.

In addition, the proportion of women is enormous. More than 73% of users are female. When placing advertisements, keep in mind that Pinterest is primarily a female, adult audience.

What are Promoted Pins?
Pinterest Ads show the brand that is placing the advertisement. By pressing a button on a Promoted Pin, the user is taken directly to the page where the product shown is being sold. Normal pins only show the source of the pin instead of a brand. A Promoted Pin or Sponsored Pin, on the other hand, is a pin that is placed by advertisers for a fee. Pinterest records various data. Meaningful placement is therefore quite possible. This makes Pinterest Ads very interesting.