What are backlinks actually?

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A brief insight into the world of backlinks: They are a signal to algorithms that a website is of high quality and relevant. Backlinks are links from other sites to your own site. Algorithms therefore see them as a sign of trust. A website with many backlinks is valued by many people and should therefore be recommended.

Algorithms favor websites and their content if vk database they consider them to be of high quality. This applies to all sites that have a search and/or feed function that ranks content. The best known is of course Google , as the search engine is far ahead of all other competitors such as Bing. Landing in the top results on Google means that your website is shown to a particularly large number of people.

This often translates into revenue. If you offer a service, you will be booked more often if you are searched for and found more often. Products are also more popular if more people see them. There can also be a more indirect effect if you offer blog posts, videos or memes that potential customers like. They then associate positive feelings with a brand, even if they may never have bought or booked anything before.