Common Mistakes When Using Redirects

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Merge duplicate content
Sometimes pages with similar or duplicate content may appear on a site. Using 301 redirects allows you to combine them into one page, which strengthens its position in search results and improves the overall structure of the site.
Redirects during rebranding and changing the structure of the site
When changing a company name or site structure, redirects become an integral part of the process. They provide a smooth transition for users and preserve historical traffic and SEO achievements.
Redirection to current promotions and offers
Redirects can be used to direct users job seekers data to relevant pages with promotions and special offers, which increases conversion and improves the user experience.
When working with redirects, it is important to avoid common mistakes that can negatively affect SEO:
Misuse of temporary redirects
Using a 302 redirect instead of a 301 can result in a loss of SEO weight for the page, since search engines do not pass on all the "weight" of the temporarily redirected page.
Redirect chains
Creating long redirect chains slows down page loading and can confuse search engines, which negatively affects rankings.
Neglecting to test redirects
Before implementing redirects on a live site, you need to thoroughly test them to ensure that there are no errors and that they work correctly.
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Technical aspects of setting up redirects
Setting up redirects is a technical process that requires attention to detail and an understanding of how web servers work. In this part of the article, we will cover the basic steps for setting up redirects and provide recommendations to help optimize them for SEO.