I encounter them again at all presentations. The resistors, shaking their heads: “I don’t have time for that”, “it only says nonsense”, “burglars also read that you’re leaving”. And then they continue: “as if I care if someone goes to the toilet”. If you really don’t want to make time for your customers and if you’re not interested in what they do on the weekend or after work, then you’re making the right choice not to dive into social media. You do need a certain social disposition.
I once gave a presentation to a room full of insurance advisors. The conversation was about Twitter (what else?). albania phone number list I assumed that they would find it interesting to know that their clients, for example, are standing on the sidelines watching their children's football on Saturday mornings. No way. They didn't find that interesting at all. A waste of their time. Doesn't matter. I was flabbergasted. How can you not be interested in your clients in such a people-oriented, competitive industry? That's how you can make a difference. And when in that same session, somewhere in the Bible Belt, a man also said: "That social media: that's the end of the world" I felt like I was in a scene from Monty Python.
And now what?
Social media are beyond the hype. Of course. Generations to come will not return to the old methods. Just as we will not send smoke signals or telexes. But it does ask a lot of people and companies.