A further than promised and succeeds in serving the customer just a little better, faster and friendlier than expected. If you succeed in this, positive conversations will arise. This is about sending a promised document faster, Apple's product packaging, washing the car during a service, providing a small extra dish that was not on the menu, solving problems with a smile...
Your company is doing a lot more than it promises . This situation may seem good, but it is actually not very smart. Firstly, the chances of selling a product decrease because you are under-promising. Secondly, it can create an uncomfortable feeling for the customer. Suppose that with a first small purchase you immediately get a private dinner with the big boss of that company, that would seem strange. In order to get positive conversations, it is not necessary to interact with customers in the superlative every day. That can even lead to afghanistan phone number list negative conversations. There is an exception and that is the one-time surprise. If you do something exceptional for a customer and position it as such, you can get an extremely satisfied customer. A typical example is an upgrade from economy to business class on a plane. Customers realize that this is exceptional, but still think it is fantastic.
Make managing expectations a rational process
Managing expectations is a science. You can train yourself to do it and see the conversations about your company increase visibly. The most difficult moment occurs when formulating the promise. We tend to think that promising too much makes the customer satisfied, but it actually increases the risk of dissatisfaction.