Swiss public broadcasting forced to quickly reform

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Just one year ago, the Swiss, consulted by referendum, loudly oman mobile database affirmed – by almost 72% – their need for a public audiovisual service. The regional entities of the Swiss Broadcasting Corporation ( SSR ) could therefore continue to inform and entertain the Confederation.

But not just anyhow, nor at any price.

"We had won, but it was only just beginning! We already had an 8% budget reduction ," explained its boss Gilles Marchand to France Télévisions executives this week in Paris. And above all, the SSR, which employs 6,000 people, had to better respond to new public habits, new Internet competitors, and the digital revolution. "A revolution that is sociological, not technological ," he recalls.

The Swiss group has therefore committed to significantly rebalancing its broadcast and digital activities .