2. FMOT: The First Moment of Truth FMOT is the stage where a customer first interacts directly with a product , typically occurring in a store, e-commerce site, or trial event. Why is FMOT Important? FMOT is the point at which a customer decides “to buy or not to buy” based on first impressions .
This can depend on: Packaging design : Does the product look professional and attractive? Display Placement : Does the product stand out among thousands of other items? Actual feel : When holding or trying on the product, does it feel of quality? A P&G study found that 70% of purchasing decisions are made at the point of sale, demonstrating the powerful influence of FMOT.
Customer Psychology At FMOT Strong brazil telegram data visual response : People are attracted to colors, images, and clear messages. Expectation Gap : If the experience does not match the expectation from ZMOT, the customer may refuse to buy. FMOT Optimization Strategy Invest in packaging : Packaging design needs to tell the brand story and emphasize the core values of the product.
For example, sustainable, environmentally friendly packaging is gaining popularity among consumers. Featured exhibition : Use tactics like prominent shelves and focused lighting. Implement product display program in "golden" location in the store. Trial program : Provide free samples for customers to try before deciding to buy.