ROI is hard to measure

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Challenge:
Even if you invest in customer marketing, it is difficult to measure how much it has contributed to sales and profits.

Solution:
By setting the KPIs mentioned above and thoroughly tracking each measure, you can visualize the return on investment for each measure.

Some tools have dashboard functions that allow you to monitor sales and engagement indicators in real time.

Customer marketing tips
Customer marketing is an extremely effective method for building brazil whatsapp number data long-term relationships with customers and generating continuous revenue in the digital transformation era.

The following points are important to increase customer engagement and LTV:

Clarify objectives and KPIs : Share with everyone what you want to measure, how you want to measure it, and what results you want to achieve.
Centralized management of customer data and development of an analysis platform : Integrate systems centered on CRM to make data-driven decisions
Optimizing the customer journey : Providing a frictionless experience at each touchpoint
Implementing personalized initiatives and continually testing them : Start small, test the effectiveness, and refine your initiatives
Cross-departmental initiative : Position it as a company-wide DX initiative with the support of executives and top management.
By taking these steps, businesses can build deeper connections with their customers that go beyond simply advertising and acquiring new customers.

As a result, this will lead to repeat purchases and the acquisition of new customers through word of mouth, as well as increased corporate brand value.

What to do when starting customer marketing
Check the internal structure : First, make sure the organizational structure allows for smooth decision-making regarding digital and marketing.
Start small : Instead of immediately rolling out the solution to your entire company, try running a pilot project for a specific product or service, or for an existing customer segment.
Tool selection : Compare and consider solutions that suit your purpose, such as CRM, MA tools, and BI tools, and create an implementation plan.
Data protection in place : Implement rigorous security and privacy measures to build customer trust.
Establish a PDCA cycle : Form hypotheses from acquired data, implement measures, analyze the results, and continue to make improvements.