With automation tools, companies can target a larger range of customers and prospects across a range of channels. Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience.
Automation also breaks down silos and smooths loan data out collaboration within your team, and beyond. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”
Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns.
Better customer experience: Setting up alerts and automating elements of customer care means users don’t have to wait as long for support.
Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower.
Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work.
Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.