Don’t pigeon-hole your social media investments

[shaownhasan]

These days, executives no longer need to be convinced of social’s impact on a business’ bottom line. Companies of all industries and sizes are spending more money than before on social media to gain a competitive edge that comes from the real-time insights only social media can provide.

At the same time, an increase in social funding can’t be the only linkedin data variable changing at the organizational level. There needs to be a fundamental shift in how teams collaborate with one another and what tools they use to analyze social data—or businesses risk letting their social media investments fall by the wayside.

For more findings on how business leaders are adapting their workflows to further integrate social data throughout their organizations, download The 2023 State of Social Media Report today.


In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it.

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships.