It can be foreseen that with this listing, BRUCO is also expected to embark on a new path of value growth.
The key to BRUCO's current market position lies in its rich IP resources and outstanding innovation capabilities, which constitute the company's core competitive barriers and enable it to successfully stand out in the industry.
The company has successfully launched two of its own IPs, "Broken Blade" and "Heroes Unlimited". At the same time, the company has also obtained authorization for about 50 well-known IPs, including Ultraman, Transformers, Naruto, Pokémon, Minions, Detective Conan, Saint Seiya, Hatsune Miku, etc.
As of June 30, 2024, BRUKO has a total of 431 SKUs on sale, including namibia telegram data 116 SKUs mainly for children under 6 years old, 295 SKUs mainly for people aged 6 to 16, and 20 SKUs mainly for people aged 16 and above. The prices of mainstream products range from RMB 9.9 to RMB 399.
As a result, BRUCO has met the needs of different consumers, attracted a wide range of fans, and achieved high added value of its products through effective IP commercialization.
This is inseparable from the BRUKU innovation system formed based on its extensive patent layout, including a standardized system for product design, R&D and production, a self-contained product system, and a consumer ecosystem, which helps the company create an innovative building role-playing toy category that is both standardized and personalized.