How social media fuels your customer data engine

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To be a good steward of customer data, make sure your data is always current. Perform frequent updates by recycling unresponsive leads, validating customer information and amalgamating duplicates. Regularly delete data you no longer use or that is past its expiration (like we mentioned in step one).

You should also have a customer data backup plan in the event you accidentally lose valuable data due to tech or human error.

Social media platforms gcash data contain an endless supply of consumer data—you just need to know how to analyze it so you can discover actionable insights. Like identifying who your most engaged followers are. Or figuring out what your target audience is saying about your brand when they don’t tag you.

A person’s interactions with a brand on social—from the first time they like a post to the last time they DM a brand—give businesses so much insight into their customer experience and journey. From social data alone, you can learn:

Customer demographic and psychographic information
Interests and hobbies
Other brands they follow
What content they engage with
Their feelings toward your brand, products and industry
A screenshot of a Twitter exchange between a Sprout user and the Sprout Social Twitter account. In the message, the user raves about a new product feature, and our team responds with gratitude.