2. Collect VoC data from relevant sources

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Social media listening
Social listening analyzes conversations and trends happening around your brand and industry as a whole. Social VoC data is great for monitoring brand sentiment, understanding your customers’ needs and keeping an eye on your competitors—all of which will enable you to make better business decisions.

Social listening aggregates data around key topics and trends, giving you the context to layer meaning and relevance onto what your customers tell you. Listen to learn why, where and how conversations are happening business owner data about your brand, and what people think when they’re tagging or mentioning you directly.

If you use a tool like Sprout, you will see how aggregated social data gives you an exact picture of how people are experiencing your brand.

Sprout Social Listening tool to capture what people are talking about you
Surveys
We’ve all experienced surveys in some form—whether it’s the dreaded YouTube survey that pops up when you want to view a new video or the email survey you get after a purchase.

Surveys can be one of the most difficult ways to collect VoC data because the results depend a great deal on how targeted the questions are, the participants themselves and responses that may be either too broad or cryptic. But when done right, survey responses inform how to build better loyalty programs, boost quality leads and revitalize a stagnating business.