Trends are uniquely human responses to shared experiences. If you’re going to get trendspotting right, it has to be human and you have to relate to the experience. Being active on TikTok is necessary job training for any marketer regardless of tenure or job title. But, we are starting to see roles for trend spotters emerge on social and analytics teams. Immersing yourself in the trends as a consumer is the only way you’ll be able to identify relevant trends and turn them into equally relevant content.
Set rules of engagement
Trends live in posts, comments, stitches, duets and the social amazon data data those interactions generate. Use your business goals and past performance data to create frameworks for matching the right trend with the right level of engagement. Tactics like commenting on high-performing content, collaborating with your creator network or posting your trending content can each play a role in a well-rounded trend strategy.
Trending topics
Trend marketing doesn’t have to be an all-encompassing task. Building out a clearly defined strategy keeps your team focused on your goals and keeps your brand on trend.
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.
Given the tenuous state of the economy and the fact that companies are seemingly announcing sweeping job cuts every day, now seems like the right time to talk about when to use an agency, for what and how to get the most out of your agency relationship.