Leverage Social Media

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Social networks are amazing channels for word-of-mouth marketing because they have a wide reach. A study by experts proves that 90% of people are more susceptible to trusting a brand recommended even by strangers. It’s no surprise that 71% of buyers are more likely to make purchases seeing social media referrals by influencers or others. For instance, one delighted customer who posts on Twitter or Instagram may influence numerous others to purchase the same product.

Therefore, an effective way to encourage WOM marketing is to build a strong and cohesive social media community. Communities create fellowship among people with similar interests and goals. It also helps promote engagement, emotionally bond people to your brand, enhance visibility, and attract more followers.

There are a few ways to do word-of-mouth advertising through social media:

Influencer Marketing: You need to pay an influencer or blogger who has a wide saudi arabia phone number list reach and a large number of followers to feature your product/service on their social media profile. They create content to get their followers to know about and buy from your brand. This kind of posting gives you more control over the dynamics of their posting and the message that goes out to people.
Hashtag Marketing Effect: When you create an online store or page, define a hashtag using your brand name, for example, #brandname. Initially, you’ll be the only one using it on your posts. But, eventually, as people become aware of your brand, they start using it as well when they share their experiences through social media. The hashtag gives more visibility to your brand, and customers can easily find you on social media using the hashtag.
Fetch Customer Reviews: Customer reviews are the modern form of word-of-mouth marketing and help drive more sales. Encourage a customer to leave a review for your product/service by requesting it through emails or messages after a purchase. You can also collect testimonials, do feedback surveys, etc. for word-of-mouth publicity and prominently display organic reviews wherever you can, like on social media posts, review websites, online marketplaces, and your brand’s website. When other potential buyers see the reviews, they’re more likely to buy the product, as 84% of people believe reviews as much as they trust personal recommendations.