What Is Customer Retention? Metrics & Strategies

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Some customers keep coming back to an eCommerce site to make more purchases, whereas some never come back after buying once or twice from the website. This customer behaviour is the result of their experience shopping on an online site. Retaining customers is vital for the generation of sales and gaining profits. Making customers stay with your brand for a longer time increases your customer base. This will in turn help you create a brand identity and get established in the business sector.

Customer retention determines the success of a brand in today’s competitive eCommerce business culture. A 5% increase in client retention rates can result in a 25–95% increase in profits. Compared to new consumers, repeat customers spend 67% more.

It is very important to retain customers nowadays when there is high competition japan phone number list among several brands. Retaining customers is easier than making new ones. This article explores the importance of customer retention and various customer retention strategies that are followed by businesses.

Mastering Customer Retention Strategies for eCommerce Growth
What Exactly is Customer Retention?
Customer retention is the ability of a brand to retain customers interested in and satisfied with the brand’s products or services for long periods. The customer retention rate of an online business directly impacts its sales. It also shows the business’s loyal customer base and the demand for its products.