Organizations are siloed.
There are a multitude of tools.
Managing user consent is complex.
Tools like Actito enable omnichannel personalization and deliver seamless, engaging interactions .
Finally, a distinction is made between generative AI and machine learning, which is very useful in a russia telegram data context where everything is a bit mixed up.
New Frontiers of Commerce: Personalization, AI-enriched Journeys and Organization for Nissan
The following points can be noted from this conference:
For a brand like Nissan, it is really necessary to work on the customer benefit in D2C. The sale of a vehicle is still perceived as complex.
The strategy was to produce a “Product vision” which is as follows: “Navigating Change with Simplicity”.
The vision was focused on the customer, whom they put at the heart of their concerns: “Voice of customer”.
Particular attention is paid to the interface which they want to be very flexible and modular.
Significant work on content that they call “deep content” by taking elements of the brand’s DNA and its history.
In conclusion
Mostly interesting conferences that give a concrete vision of the reality on the ground and the difficulties encountered by the environment. A multitude of tools come to propose elegant solutions with a highlighting of concrete cases of relevant use of AI.
However, one wonders where all this will take us, particularly in terms of automatic information generation. I think we are already in the process where AI generates information that will be consumed by AI. But where will humans find themselves in all this? I am told that I absolutely have to go and read Harari's latest Nexus: I'm off!