How to choose contextual advertising courses

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So, these three free courses on contextual advertising will be enough for initial familiarization. They will help you learn the basic skills necessary for placing and passing moderation of advertisements. But for advertising to bring leads, and money to be spent rationally, you need deeper knowledge. You can get it on paid courses and, of course, in practice.

We have listed only 15 courses, but there are more. It is difficult to navigate, especially for those who are just starting to study advertising. Below are some tips that will help you navigate a little.

Volume of knowledge

Many courses provide basic knowledge that can be found for free spain telegram data (for example, in Yandex's Direct School). But the advantage of such classes is that the material is given more "chewed up" and there is feedback from the teacher.

Simple courses teach how to collect key queries, create negative words, set up an advertising campaign, set rates and make reports. They are inexpensive, up to 10 thousand. They are suitable for those who want to understand the basics of contextual advertising and independently set it up for their projects.

In more advanced classes, you will learn how to work with audiences, UTM tags, Yandex.Metrica and Google Analytics, remove intersections, and specify quick links. In addition, you will be taught to understand the target audience, set up contextual media and banner advertising. Such knowledge will allow you to effectively advertise for your projects and will become a good basis for further growth in the profession.

Availability of practice

No matter how much knowledge you gain, without real practice on a live project you won’t be able to learn how to effectively run a campaign. Many courses provide projects as part of the training, and you can practice on a personal one. It’s good if there is feedback from the teacher after the training.