The course also includes a module on personal effectiveness and teamwork

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Which is especially important for remote work in digital marketing. Students learn how to organize their workday, communicate effectively in a distributed team, and use task managers.

Upon completion of the course, graduates receive an official diploma from Eduson Academy. The program includes practical assignments and a thesis defense, which allows you to create a real portfolio for future work.

The training is flexible: students can study materials at their own pace, singapore telegram data complete practical assignments, and receive feedback from their mentor. The course offers access to exclusive interviews with leading industry experts, which provides additional insight into the specifics of working in the contextual advertising field.

Eduson Academy collaborates with a number of partners, providing students with discounts and free access to professional tools for social media analytics, Telegram channels and email marketing. This allows students to immediately apply the knowledge they have gained in practice using current market tools.

Netology

The online university offers full-fledged courses on contextual advertising, consisting of three stages.

First comes the basic module, which consists of 45 hours of theory and 102 hours of practice. The following will be studied:

Basics of contextual advertising: funnel, determining the cost per click, budget calculation, media planning.
Semantics: collecting key queries, using operators and minus phrases, automation, etc.
Advertising in Yandex Direct: its principles, writing ads, creating UTM tags, using Commander, setting up goals, segments, etc.
Advertising in Ads: extensions, transferring campaigns from Yandex to Google, setting up and reporting in Analytics, etc.
Optimization: defining KPIs, methods for increasing website conversion, using useful tools, etc.
Advertising in Yandex.Market and Google Shopping , geo-services, media advertising, mobile app promotion, automation services, traffic hypersegmentation from YAGLA.