A reason why some companies find themselves at the bottom of the list: their leaders. The participants in this study were top managers of companies in the United States, the United Kingdom and the rest of Europe. We were shocked to find that about half of these top managers do not identify with the identity and culture of the company they are leading. This parameter is nevertheless crucial to be open to change and evolution. Leaders who have a less emotional bond with their company invest less in social media. Perhaps the transparency, openness and authenticity of the social web scares them off.
All of this proves that conversational leadership is a decisive factor if companies want to mexico telegram data be part of the transparent world we live in. Leaders can hate their job, as long as they love their company. The more extreme the 'love' (emotional bond) between the leader and the company, the higher the company scores in terms of integration or use of social media.