Held hostage by the experience of the experience
And so I sat in the courtyard of a castle in Provence on Wednesday evening, with a hundred others, watching 'Jean de Florette', projected life-size on a beige wall. English subtitles, fortunately, the Provencal French is barely understandable. Yves Montand is the hostile native, Gérard Depardieu Jean de Florette. I had forgotten that Yves was the bad one. I had lost the story. I could not remember that Florette dies at the end of the film, and that the little daughter Manon witnesses the secret of the neighbours, but on this evening every image enters and never leaves. The sound is excellent, the moon is full and the film effortlessly merges into the environment. The climate of the film is the climate of the environment. You do not know where the sound of the crickets comes from. Everyone is held hostage by the experience of the experience, at the end there is an old-fashioned applause.
It is the absurd proof of the success of a mixture A blue tile next to a yellow laos telegram data tile will never turn green. On the other hand, mix blue ink with yellow and it will turn green. In other words, you have to be mixable. Your message must have anchors with your readers. Certain companies should never start with social media simply because they are not social . And if you are not, you will not be for a while. Just as you should not sell igloos in the Sahara, condoms to a nunnery or voting boxes to the PVV. It also applies to readers, potential customers. The memory of a commercial, banner, service received, service is many times more intense if certain mixing conditions are met. Empathy. Displacement. Adaptation. Some companies simply do not understand their environment, the climate of the message is no longer the climate of the zeitgeist.
and the bystanders. That applies to bankers, housing corporations, pharmacists, to everyone. Next week the sequel to Jean de Florette: Manon des Sources.