On Tuesday 10 July 2012 I was present at Het Kasteel van Sparta at the 10th edition of SMC010 about sports and social media. A completely sold out evening after the initial number of available tickets of 40 was even increased twice.
The evening was filmed by Moviebites , who have provided an impression of the evening in the video below.
The evening opened with a column by Peter de Koning, musical & historical journalist at Teps, followed by the keynote by ex-professional skater Ben van der Burg . Before the evening was closed with drinks, a panel discussion took place in which Ben van der Burg, Head Publisher Sport at Sanoma, Jan Paul de Wildt, ex-professional cyclist, John den Braber and Peter de Koning took part in the panel. After the sessions I sat down with the gentlemen and asked them a number of questions.
Traditional versus new media
As a true Rotterdammer and football lover, Peter de Koning is a Sparta supporter through and through. His column therefore describes the football career of Bok de Korver. Bok kicked Sparta into national championships no less than five times between 1909 and 1923. What Peter is aiming for in his column is the following question: 'what if Bok de Korver had had access to social media channels such as Twitter and Facebook in his time?' Would we now know much more about his background, hobbies and possibly his marriage? It would have given him a face, something that seems interesting to us now. But why actually? Why is it no longer just about the sport, the love and passion of the sport, and the pure emotion? Why is there
Peter rightly points out that media are always biased, regardless of old or new media. Only with kuwait telegram data traditional media do you often know in advance what color you are dealing with and therefore in what light something has been written. With new media this is often much less clear. According to him, the pitfall is also the fact that readers are simply more interested in sensation and that both types of media are increasingly guided by this. This pitfall is greater for new media because you can see more quickly what is popular and can then also respond more quickly. In his eyes, traditional media are still an authority and part of their right to exist should lie in the depth such as backgrounds and opinions. Jan Paul describes this as the fact that media should focus more on storytelling. This means that instead of purely informative reporting, the media will tell stories and, as it were, take the reader along in their story with the help of backgrounds and opinions. Media that really focus on opinion interpretation and backgrounds will continue to exist and that is perhaps only half of the media that currently exist.
Peter indicates that the power of traditional media must still lie in the principle of hearing and counter-hearing. This does not happen in social media. Hearing and counter-hearing is often the delaying factor for traditional media, which means that they are less able to respond to trends. As a result, the pitfall for them may be less great. However, you can also slowly see the movement towards a more sensation-driven movement emerging in traditional media. According to Peter, traditional and new media cannot do without each other and must find ways to strengthen each other.