Social Business Engineering
Successfully using social media for business means for B2B employees: arriving at a valuable online dialogue that has a positive effect on their own objectives. Objectives that for commercial organizations can always be traced back to 1) generating more income, 2) reducing costs and 3) increasing customer satisfaction.
To establish a dialogue via social channels, a number of steps need to be taken:
These steps will have to be repeated when objectives change. We guide the Social Business Champions at every step india telegram data Either 1-on-1, or together with the team they are part of. The topics we cover differ per step and depend on the Champion and his/her objectives.
The term Social Business Engineering has a twofold meaning for us. On the one hand, we teach colleagues how to generate new business with existing or new customers using social media. On the other hand, we want to show internally and externally – by achieving demonstrable (small-scale) successes – that you can use social media effectively for business. We want to remove cold feet and scepticism and take a step towards a real network organisation or social business.