Psychology of shapes in your brand

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In the world of graphic design and marketing, you always have to take into account key points to make your brand stand out. How can a simple shape connect with your potential audience? Do you know what each shape means and where you can use it? Who do I sell to? How do I want to see myself? What does my brand mean and what do I want to reflect? These are questions that will help you know where you are and who you want to reach. Currently in the world of design and marketing, there are many tools that can help you develop and fully exploit your brand or advertising. One of them is "The psychology of shapes" that can guide or reinforce what message you want to give.

Consider these brief descriptions of the meanings of the shapes:

The circle is one of the most used shapes in designs, but it has all india whatsapp number list a meaning that can help you reflect what your brand really wants. It can represent perfection, innovation, protection, creativity, movement and social life.

You can use the triangle if you want your brand or advertising to focus on or represent: Support, divinity, vitality, growth, science and power. But if you rotate the triangle it has a meaning of either progress or retreat, each or direction.

The square can help you transmit: Strength, security, commitment, realism, masculinity, stability, honesty. If you transform that square into a rectangle it will represent: Stability and resistance.

A hexagon is a shape rarely used in advertising or desire but it has a meaning: Perfection, Unity, Synergy, work, wisdom. If you modify it to a pentagon you will reflect Harmony, organic, human body and nature.

The lines will give you: Union, closeness, cooperation, softness, simplicity and dynamism.

Curve : Friendship, movement
Vertical : Balance
Diagonal : Dynamism
Horizontal : Silence, trust
You can complement your designs or advertising with fonts that will help you make your messages clearer to those you are addressing. You can use round or curved fonts that help you reflect dynamism and movement. On the other hand, a straighter font can make you reflect that you want to give information with more seriousness. A font in cursive or calligraphy will help you give elegance.

Always look for the perfect combination of shapes, colors and fonts that will help you give the right message to the right audience. Look for the characteristics of your consumers and reflect what they are so you can be more effective in your advertising.

When you manage to make your brand or advertising stand out from the first impression and you manage to reflect what you want to give to your consumer, shapes can help you reach your potential consumers more easily since they can make you recognized more quickly. "They say that the master is born at sight" so make your clients fall in love and reflect what you are.